In today’s fast-paced world, convenience and efficiency are rising, especially when it comes to healthcare. Medvantx’s Direct-to-Patient Fulfillment Cash Pay Solution, also known as direct-to-patient (DTP) services, is revolutionizing the way patients receive their medications. Our innovative approach is ideal for non-complex medications where prescription fulfillment, payment and tracking can be handled virtually, through our proprietary Medvantx Insights Platform.
What is Cash Pay?
Cash pay programs allow patients to pay directly for their medications via online credit card processing, bypassing the need for insurance. This model is particularly beneficial for patients seeking specific medications that may not be covered by insurance. Once they have an established prescription, medications can then be filled by Medvantx.
2025 Trends and Insights
As we move into 2025, the demand for cash pay solutions continues to grow. Patients are increasingly seeking convenient and efficient ways to access their medications without the hassle of insurance. According to McKinsey, the healthcare industry is shifting towards non-acute care delivery, healthcare software, data, analytics, and specialty pharmacy segments[1]. This shift is driving the adoption of cash pay options as patients look for more personalized and accessible healthcare solutions.
Specific areas of involvement for cash pay programs include weight loss, ophthalmology and Men’s Heath & Erectile Dysfunction. For instance, GoodRx highlights that cash pay options are helping pharmaceutical brands drive first fills and refills, as well as enroll more eligible patients into their patient assistance programs[2]. Additionally, the PwC report on payments in 2025 indicates that global cashless payment volumes are set to increase by more than 80% from 2020 to 2025, reaching almost 1.9 trillion transactions[3]. This trend emphasizes the growing acceptance and demand for cash pay solutions in healthcare.
Patient Prefer Cash Pay
According to a recent survey, approximately 30% of patients prefer cash pay options over using their insurance for medications that may not be covered[4]. This preference is driven by the desire for quicker access to medications and the ability to bypass insurance restrictions. Additionally, the volume of cash pay orders is expected to increase by 25% in 2025, reflecting the growing demand for this payment model[5].
Why Choose Medvantx as Your Cash Pay Partner?
With over ten years of experience in streamlined, optimized, and secure cash pay services, Medvantx is a trusted and reliable partner for five of the ten largest manufacturers in the country. We are NABP accredited and are joined with only 5% of pharmacies who have pursued this credible measure for quality and compliance.
We operate two major packing and shipping facilities, one in Sioux Falls, SD, and another in Louisville, KY. Both facilities are capable of packing and shipping ambient and cold chain medications within compliance standards.
“Our Cash Pay platform aims to reduce barriers to adherence, by joining access to convenience with a secure and easy-to-use interface to your online pharmacy,” says Nabil Badr, Chief Technology Officer.
How Medvantx Supports Cash Pay Programs
Medvantx is equipped to process credit card payments and dispense medications with a valid prescription in all 50 states and some US territories. The Medvantx Insight Platform provides valuable insights that benefit patients, manufacturers, and providers, ensuring a seamless prescription fulfillment journey. Here’s how we support cash pay programs:
- Administering manufacturer cash pay programs
- Collecting cash pay through secure credit card processing
- Providing at-home/direct-to-patient delivery
- Texting to refill prescriptions with easy access to follow the Rx journey
- Delivering real-time delivery status updates directly to the patient
- 24/7 self-service portal and call center
Benefits for Pharmaceutical Manufacturers
For pharmaceutical manufacturers, partnering with Medvantx through our Direct-to-Patient Fulfillment Cash Pay Solution offers numerous benefits. Our streamlined and secure services ensure that patients receive their medications promptly and efficiently, enhancing patient satisfaction and adherence. By leveraging our Medvantx Insights Platform, manufacturers can gain valuable insights into patient behavior and prescription fulfillment, enabling them to make data-driven decisions and improve their products, programs and services.
Additionally, cash pay programs allow manufacturers to maintain control over pricing and distribution, bypassing traditional insurance and pharmacy benefit manager (PBM) channels. This can lead to improved gross-to-net (GTN) margins and reduced financial losses associated with brand-name medications[6]. By offering cash pay options, manufacturers can also enhance brand loyalty and compete more effectively against generic alternatives.
Partnering with Medvantx
Pharmaceutical manufacturers can trust Medvantx to administer and optimize their cash pay programs. Our extensive experience and robust infrastructure make us the ideal partner for delivering medications directly to patients. By partnering with Medvantx, manufacturers can remove barriers to adherence, improve patient outcomes, and stay ahead of industry trends.
For more information on Medvantx Cash Pay solutions or to connect with a member of our team, please reach out here.
References
[1] CMS posts 3 final payment rules: 11 things to know – Becker’s Hospital …
[2] CY 2025 Medicare Hospital Outpatient Prospective Payment System and …
[3] Enhancing Patient Care and Profitability: The Top Cash-Pay Procedures …
[4] 2025 Brand Drug Challenges: A GoodRx Perspective
[5] Rise of Cash-Pay Pharmacies: What It Means for the Industry
[6] Is Cash Pay The Right Model For Your Medicine? – lifescienceleader.com
